David Serrano


David Serrano, a U.S. Navy veteran, joined WDI in 2022 as the Cannabis Workforce Initiative (CWI) Project Manager. He brings over a decade’s worth of knowledge of the cannabis industry including research, a network, and a range of engagements. David has worked as a cannabis industry consultant as a co-founder of Harvest 360, whose work focuses closely on the development of the cannabis industry. Recently, David created an approved cannabis industry curriculum for an Associate’s degree as well as for two accredited industry certificates for a New Jersey community college. He has provided compliance and business support to hundreds of start-up operators across the cannabis supply chain, and across multiple states from coast to coast. In addition, he has experience advising members of government and nonprofits with strategies that focus on social equity at every level of the industry.

As WDI’s CWI Project Manager, David provides decisive leadership and impactful strategies to help communities most impacted by the prohibition of cannabis. He provides support to the development of New York State's workforce by facilitating, convening, and connecting industry to social equity workforce pipelines, training and education, and community partners. This support and development ultimately bolster New York's workforce and cannabis industry into a globally competitive and emergent market.

Contact David at dserrano@wdiny.org.

To learn more about Cannabis Workforce Initiative (CWI), visit cannabisworkforce.org.