Square One Coating

WDI Staff

6/12/2017

Square One Coating Systems LLC is a job shop metal finishing company that coats metal parts with a wide variety of finishes that provide corrosion resistance, hardness, wear resistance, lubricity, or improved appearance. Square One serves a wide variety of NYS manufacturers. The company approached WDI for assistance with the purchase of a specific type of X-ray unit for measuring the thickness of coating; the use of this specific measuring device was being requested by a large potential new customer.

Square One’s president, Lloyd Ploof, noted that use of the machine would allow it to analyze parts more accurately in general, and therefore would be helpful in retaining current customers and securing other new business as well. Mr. Ploof reports that the purchase of the machine has had a significant impact on business, including the successful acquisition of the customer that requested the use of the machine. 

At the time Square One Coating approached WDI for help the company had 8 employees; in the months immediately following the equipment purchase, Square One Coating hired three (3) new employees, decreased turnover by 10%, and increased sales revenue significantly. The equipment also now enables the company to more accurately measure other customers’ parts, helping to ensure customer satisfaction and retention.  

WDI is currently working with Square One Coating Systems again to help the company train employees around industry “best practice” standards so that it can secure more business in the aerospace/military sectors. Square One Coating Systems now has 17 employees and anticipates adding two (2) more positions soon and additional growth thereafter as they continue to pursue additional credentials and new customers.


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